Tour of Missouri officials have released an independent study showing a $38 million impact on Missouri’s economy, in return for a $1.5 million invest of taxpayers’ money. That’s more than a 25 to 1 ROI. $20 million of the impact was attributed to visitors from outside the state. Spectators were up 13% to half a million people. Over 6 million people tuned into TV coverage of the race.
2009 Tour of Missouri economic impact statement.
